Go Vilnius, the Lithuanian capital’s tourism and business development agency, has created a 90s-styled advertising campaign for Vilnius’ 700th birthday. Dubbed “Belated Birthday Greetings”, the campaign will feature a video showing Vilnius creating a series of birthday cards.
The postcards are meant for those who “forget to congratulate the city on its birthday” because they still don’t know enough about Vilnius, the agency said. Lithuanians abroad will also be directed to the campaign’s website 700birthdaycards.lt.
The digital advertising campaign will target Vilnius’ key tourism markets, including the United Kingdom, Germany, Poland, and Latvia. The promotional video was shot by director Ričardas Matačius who used a period camera and authentic period details. The clip also features foreigners from Italy, Kenya, Mongolia and Kazakhstan living in Vilnius.
Inga Romanovskienė, director of Go Vilnius, says one of the most effective ways to attract the attention of foreigners to Vilnius is not to be afraid to make bold decisions and sometimes to laugh at yourself. “Self-irony and a rational look at the situation on the global tourism map have already become a kind of calling card of our city,” she said.